CPM • CPL • CPC • SMS

Transparent Pricing for Every Growth Stage

CPM Email, CPL, CPC, CPM Display, SMS - all our pricing models explained with indicative rates. No hidden fees, results guaranteed.

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Campaign Pricing Models

Flexible pricing models adapted to your acquisition goals: pay per email sent, per qualified lead, per click, or per SMS.

Email Marketing

CPM Email

Pay per 1,000 emails sent. Ideal for newsletters, product promotions and automated lead nurturing sequences.

From

$8

/ 1,000 emails sent

  • Average open rate: 20–35%
  • Click-through rate: 3–8%
  • Dedicated IP & GDPR compliant
  • Automated sequences included
  • Real-time performance dashboard
Lead Generation

CPL - Cost Per Lead

Pay only for qualified leads delivered. Price varies by sector, targeting and lead quality agreed upfront.

From

$2 – $80

/ qualified lead

  • Real estate leads: $15–$50
  • Insurance leads: $20–$80
  • Restaurant / food: $3–$15
  • B2B leads: $25–$80
  • Verified contact data guaranteed
SMS Marketing

CPM SMS

98% open rate within 3 minutes. Pay per 1,000 SMS sent. Ideal for flash promos, appointment reminders and alerts.

From

$30

/ 1,000 SMS sent

  • 98% open rate within 3 minutes
  • Opt-in list management included
  • GDPR & TCPA compliant
  • Short URL + click tracking
  • Delivery reports in real time
Traffic Acquisition

CPC / CPM Display

Drive qualified traffic via programmatic display, social ads and retargeting campaigns.

From

$0.30

/ click (CPC)

  • CPM Display: $2–$12 / 1,000 impressions
  • Social Ads (Meta / LinkedIn)
  • Retargeting campaigns included
  • Lookalike audience targeting
  • Weekly performance reports

Indicative CPL Rates by Sector

Lead cost varies by sector, geography and data quality. All rates are confirmed upon briefing.

SecteurCPL
🏠 Real Estate$15 – $50 / lead
🛡️ Insurance$20 – $80 / lead
🍽️ Restaurant / Food$3 – $15 / lead
🏨 Hotel / Tourism$8 – $25 / lead
💼 B2B Services$25 – $80 / lead
🛒 Retail / E-commerce$2 – $12 / lead

Frequently Asked Questions

Everything you need to know about our pricing models.

How squareMX Campaign Pricing Works

squareMX offers flexible, performance-based pricing adapted to every stage of your growth. Whether you need to generate qualified leads through email campaigns (CPM Email), pay only per acquired lead (CPL), drive traffic through paid clicks (CPC), or reach your audience instantly via SMS (CPM SMS), we offer a transparent pricing model for every goal.

Our CPL model is particularly popular with real estate agencies, insurance brokers, hotels and restaurants looking to fill their pipeline without committing to a fixed ad spend. Lead prices range from $2 for retail leads up to $80 for high-value B2B or insurance leads, with quality guaranteed upfront.

Email marketing remains the highest ROI digital channel - $36 return for every $1 spent. Our email CPM pricing starts at $8/1,000 emails with full deliverability management, automated nurturing sequences and GDPR compliance. SMS campaigns complement email with 98% open rates - ideal for time-sensitive promotions and appointment reminders.

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